Every week, we bring you the best articles on CRM and data integration. Here's the best ones for the week of July 4th.
Seven Data Steps to Take for Better BI
By: Loraine Lawson (@LoraineLawson)
Undertaking a new business intelligence (BI) program often brings to a light a company’s ‘bad’ data. Loraine shares seven tips to help you get your BI project in order before it causes headaches across the organization.
Source: IT Business Edge
Governance gap pushes enterprise to private cloud
By: Phil Wainewright (@philww)
Phil introduces a new framework for enterprises to compare their governance needs of individual applications and business contexts against what providers currently offer. Phil believes all companies must be ‘cloud-ready’ to take advantage of current and future market opportunities.
Source: Enterprise Irregulars
Top-to-bottom data quality plan starts with selling execs on need
By: Roger du Mars
Improving data quality is often a reactive, versus proactive, tactic. But, high quality data is needed to make high quality decisions. To achieve a proactive data quality approach, executives need to be sold on the importance.
Source: SearchDataManagement
Sense and Respond, Operating a Social Business
By: Michael Fauscette, (@mfauscette)
As businesses continue to become more social, Fauscette predicts they’ll move from a ‘make and sell’ model to a ‘sense and respond’ model, allowing more agility and flexibility to react to incoming stimuli.
Source: Enterprise Irregulars
IDC: CRM Market Grows as Apps Get Social
By: Pedro Hernandez (@ecoINSITE)
IDC reported that the top 10 CRM vendors own nearly half the $19.1 billion dollar market. IDC also reports that social CRM shows no signs of slowing. Program vice president of CRM applications Mary Wardley advises us to see the CRM market gain new momentum “as companies rush to incorporate Facebook, Twitter and other popular social services.”
Source: Enterprise Apps Today
Favor for a Friend?
By: Denis Pombriant (@denispombriant)
Esteban Kolsky and Denis have launched a new research initiative to understand how businesses are adopting social media in their business processes. If you have 15 minutes, they’d love your feedback.
Source: Enterprise Irregulars
911 software maker integrates Salesforce.com CRM with GP accounting
By: Albert McKeon (@TechTarget_Al)
InterAct 911 implemented Salesforce CRM by relying on Scribe Software to connect internal systems with the new CRM. Since the implementation, InterAct has already seen benefits – including time-savings on selling product licenses, from several weeks to a matter of hours.
Source: Search CRM
CRM Strategy interview transcript
By: Laurence Buchanan, Director, Digital Transformation & CRM, Ernst & Young (@buchanla)
Laurence Buchanan shares an interview granted to Chuck Schaeffer, CEO of Vantive Media, about developing a CRM strategy. Laurence refers often to a trend of ‘getting back to the basics’ or returning a focus to developing strong customer relationships.
Source: CustomerThink
We hope you had a safe and happy Fourth of July. We look forward to seeing many of you next week at Microsoft’s Worldwide Partner Conference in Toronto. Let us know if we captured your favorite article in the comments or on Twitter.
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